
Ethical AI, better
health outcomes
I help health tech companies turn AI ethics from a business risk into a competitive advantage
Book a free 20 minute discovery call to see how ethical AI can accelerate your growth
Want to deliver responsible AI while maximising market potential? Welcome!
I'm Abi Hannah, helping ambitious health tech companies set new standards in responsible AI that earn trust, ensure compliance, and create lasting value. As your fractional Chief AI Ethics Officer, I ensure your AI innovation delivers exceptional patient care while accelerating growth and investment readiness.
Book a free 20 minute discovery call to see how ethical AI can accelerate your growth

Who I work with
Health tech companies pushing boundaries with AI, but who refuse to take shortcuts when it comes to patient trust and safety.
You believe in:
Innovation that improves lives
AI that enhances healthcare accessibility
Technology that serves all patients equitably
Building trust through transparency
Growing responsibly and sustainably
You're not just building another health tech solution—you're creating the future of ethical healthcare AI.
Get my Free Information Pack and learn more

My Services
Let's Build Better
Join our free LinkedIn community to start your AI ethics and governance journey, or work with me directly through fractional leadership to build responsible innovation.
Fractional Chief AI Ethics Officer
Your strategic partner in ethical AI innovation. Transform AI ethics from a challenge into your competitive advantage. I help you:
Build trust with patients and investors
Develop ethical AI frameworks
Navigate regulatory compliance
Implement governance structures
Set industry standards
Drive responsible growth
Get my Free Information Pack:

Your path to AI ethics excellence
1.
AI Ethics Audit
Initial assessment of your current AI landscape. Understand your baseline, risks, and priorities so you can move forward with confidence.
2.
AI Ethics Sprint
Transform insights into action. I'll build your complete AI ethics framework, including governance structures, policies, and practical tools your team can actually use.
3.
Fractional AI Ethics Leadership
Flexible ongoing support to keep you ahead of the curve. Regular guidance, updates, and strategic input as your AI capabilities evolve.
Want to learn more?
Get my Free Information Pack with methodology and outcomes, sample deliverables, pricing information, and more.
From complexity to clarity
The challenge
Your AI implementation is moving fast, and you know ethics and governance need to keep pace. Stakeholders are seeking clarity on your approach to responsible AI and you want to get ahead of regulatory requirements.
Building a robust AI governance framework and ethical guidelines from scratch can be daunting. But here's the thing...
If you're reading this, you likely need expert guidance now, but aren't ready to commit to a full-time Chief AI Ethics Officer. You're navigating a complex landscape while trying to maintain momentum on your AI initiatives.
You wish someone could step in, understand your business, and create a practical framework that grows with you. This is where I come in.
The results
Navigate AI regulations confidently with a comprehensive compliance framework tailored to your business
Face stakeholder scrutiny with transparent, documented AI ethics policies and risk assessments
Implement practical governance processes that balance innovation with responsibility
Empower your team with clear guidelines and training on AI ethics, reducing pressure on leadership
Build a complete AI ethics toolkit including impact assessments, monitoring systems, and incident response plans
Present your AI ethics strategy to boards, investors, and customers with authority and confidence
Testimonials

About me
I'm an AI Ethics Advisor who understands healthcare innovation from the inside out. After years in healthcare management consulting, my journey took an unexpected turn when personal fertility challenges led me to co-found Aura, a femtech startup that delivered whole-person care across the IVF journey.
Building Aura – from product development through to acquisition – taught me firsthand about the delicate balance between innovation and responsibility in healthtech. Now, as a Fractional Chief AI Ethics Officer, I help ambitious healthtech companies navigate this same journey, turning complex ethical challenges into practical governance frameworks.
With my background in consulting, medical ethics, and hands-on startup experience, I translate the complexities of AI ethics into clear, actionable strategies that protect patients while advancing healthcare outcomes.
I'm particularly passionate about ensuring AI in healthcare is both innovative and inclusive, focusing on equitable access, preventative care, and underserved areas like women's health and mental health services.
REACH out for a no-obligation chat
Recognition & Press

Demystifying AI ethics
in healthcare
our resources
Navigating AI ethics and governance in healthcare doesn't have to feel like solving a puzzle blindfolded. Welcome to your practical resource hub for building responsible AI solutions that actually work. Here you'll find actionable insights, real-world examples, and clear guidance on the topics that matter to healthcare innovators.
Health Tech AI Ethics Network
Connect with forward-thinking leaders shaping the future of responsible AI in healthcare. Free access to our private LinkedIn group includes:
Virtual and in-person meetups
Early access to AI ethics resources
Private community discussions
Industry expert insights
