Ethical AI, better
health outcomes

I help health tech companies turn AI ethics from a business risk into a competitive advantage

Book a free 20 minute discovery call to see how ethical AI can accelerate your growth

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Want to deliver responsible AI while maximising market potential? Welcome!

I'm Abi Hannah, helping ambitious health tech companies set new standards in responsible AI that earn trust, ensure compliance, and create lasting value. As your fractional Chief AI Ethics Officer, I ensure your AI innovation delivers exceptional patient care while accelerating growth and investment readiness.

Book a free 20 minute discovery call to see how ethical AI can accelerate your growth

Abstract wave patterns symbolizing innovation and ethical AI in healthcare, featured on Abi Hannah's services page

Who I work with

Health tech companies pushing boundaries with AI, but who refuse to take shortcuts when it comes to patient trust and safety.

You believe in:

  • Innovation that improves lives

  • AI that enhances healthcare accessibility

  • Technology that serves all patients equitably

  • Building trust through transparency

  • Growing responsibly and sustainably

You're not just building another health tech solution—you're creating the future of ethical healthcare AI.

Get my Free Information Pack and learn more

My Services

Let's Build Better

Join our free LinkedIn community to start your AI ethics and governance journey, or work with me directly through fractional leadership to build responsible innovation.

Fractional Chief AI Ethics Officer

Your strategic partner in ethical AI innovation. Transform AI ethics from a challenge into your competitive advantage. I help you:

  • Build trust with patients and investors

  • Develop ethical AI frameworks

  • Navigate regulatory compliance

  • Implement governance structures

  • Set industry standards

  • Drive responsible growth

Get my Free Information Pack:

Your path to AI ethics excellence

1.

AI Ethics Audit

Initial assessment of your current AI landscape. Understand your baseline, risks, and priorities so you can move forward with confidence.

2.

AI Ethics Sprint

Transform insights into action. I'll build your complete AI ethics framework, including governance structures, policies, and practical tools your team can actually use.

3.

Fractional AI Ethics Leadership

Flexible ongoing support to keep you ahead of the curve. Regular guidance, updates, and strategic input as your AI capabilities evolve.

Want to learn more?

Get my Free Information Pack with methodology and outcomes, sample deliverables, pricing information, and more.

From complexity to clarity

The challenge

Your AI implementation is moving fast, and you know ethics and governance need to keep pace. Stakeholders are seeking clarity on your approach to responsible AI and you want to get ahead of regulatory requirements.

Building a robust AI governance framework and ethical guidelines from scratch can be daunting. But here's the thing...

If you're reading this, you likely need expert guidance now, but aren't ready to commit to a full-time Chief AI Ethics Officer. You're navigating a complex landscape while trying to maintain momentum on your AI initiatives.

You wish someone could step in, understand your business, and create a practical framework that grows with you. This is where I come in.

The results

  • Navigate AI regulations confidently with a comprehensive compliance framework tailored to your business

  • Face stakeholder scrutiny with transparent, documented AI ethics policies and risk assessments

  • Implement practical governance processes that balance innovation with responsibility

  • Empower your team with clear guidelines and training on AI ethics, reducing pressure on leadership

  • Build a complete AI ethics toolkit including impact assessments, monitoring systems, and incident response plans

  • Present your AI ethics strategy to boards, investors, and customers with authority and confidence

Testimonials

  • Jo Living, COO, Aura Fertility

    "Having worked closely with Abi as her COO at Aura, what truly sets her apart is how she combines big picture vision with precise execution. She excels at building high-performing teams, fostering both innovation and accountability in a way that makes ambitious goals feel achievable. Having witnessed her strategic capabilities firsthand, I'm not surprised to see her leading in AI ethics - an area that demands exactly her blend of forward-thinking vision and practical leadership. Any organisation working with Abi will benefit from her ability to translate complex challenges into clear, actionable strategies while building the frameworks needed for sustainable success."

  • Amanda Bell, Co-founder, SeparateSpace

    “I've had the pleasure of working with Abi on several key initiatives that have had significant impact for SeparateSpace. Abi is leading the development of our AI companion, a first-of-its-kind innovation in family law, which will transform the way our community accesses support. Abi's ability to blend strategic thinking, startup attitude and AI expertise makes her an invaluable asset to the team. I highly recommend Abi for any role requiring leadership and the ability to drive transformative projects.”

  • Sarah McIlwaince, Director of Primary Care, NHS

    “Abi is an utter pleasure to work with- brilliant, professional and always calm- even on our more complex and challenging assignments. She’s a strong leader, really focused and very passionate.”

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About me

Abi Hannah, AI Ethics Advisor with expertise in healthcare innovation and ethical AI

I'm an AI Ethics Advisor who understands healthcare innovation from the inside out. After years in healthcare management consulting, my journey took an unexpected turn when personal fertility challenges led me to co-found Aura, a femtech startup that delivered whole-person care across the IVF journey.

Building Aura – from product development through to acquisition – taught me firsthand about the delicate balance between innovation and responsibility in healthtech. Now, as a Fractional Chief AI Ethics Officer, I help ambitious healthtech companies navigate this same journey, turning complex ethical challenges into practical governance frameworks.

With my background in consulting, medical ethics, and hands-on startup experience, I translate the complexities of AI ethics into clear, actionable strategies that protect patients while advancing healthcare outcomes.

I'm particularly passionate about ensuring AI in healthcare is both innovative and inclusive, focusing on equitable access, preventative care, and underserved areas like women's health and mental health services.

REACH out for a no-obligation chat

Recognition & Press

Demystifying AI ethics
in healthcare

our resources

Navigating AI ethics and governance in healthcare doesn't have to feel like solving a puzzle blindfolded. Welcome to your practical resource hub for building responsible AI solutions that actually work. Here you'll find actionable insights, real-world examples, and clear guidance on the topics that matter to healthcare innovators.

Health Tech AI Ethics Network

Connect with forward-thinking leaders shaping the future of responsible AI in healthcare. Free access to our private LinkedIn group includes:

  • Virtual and in-person meetups

  • Early access to AI ethics resources

  • Private community discussions

  • Industry expert insights

Get in touch

contact details

abi@ethicalminds.co
Patch, 42 York St, Twickenham TW1 3BW